On Making the Sale, Or, Hidden Advertising Messages Considered

by: fake consultant

Sun Feb 01, 2009 at 16:39:53 PM EST

So it’s Super Bowl time once again…and if you’re like me, you really don’t care all that much about the game—but you might actually pay attention to the commercials.

They’re significant productions unto themselves, and they set the stage for a full year’s worth of advertising as they migrate to the “small” TV market after the last whistle of the game has been blown.

Since lots of other commentators will analyze and dissect those commercials—and I’m one of those who likes to travel where others don’t—we will, instead, talk about the ordinary commercials, the ones you see every day of the year…the ones you might see 20 or 30 times a day, every day of the year, if you watch enough TV.

There are three in particular we’ll talk about today…and two of the three send a unique and particular message to the viewer. It may not be the message the advertiser intended—or maybe it is, secretly—but whichever it is, it’s a pretty fair bet that you’ll see each differently after we’re through.

The third? Well, we’ll get to it later.

There's More... :: (1 Comments, 1044 words in story)

Democrats value life (Republicans devalue life)

by: William Allen Simpson

Fri Jul 11, 2008 at 11:41:09 AM EDT

We need a series of TV (and/or radio) advertisements that give people a reason to vote Democratic. Probably not by the Obama campaign, which is still working to introduce Obama himself.

Today's AP article shows that the Republicans reduced their value of human life by 12% -- a drop of nearly $1 million from just five years ago.

American life worth less today
http://ap.google.com/article/A...

Of course, the calculations are a cynical Republican ploy to avoid issuing regulations for clean air.

"It appears that they're cooking the books in regards to the value of life." -- S. William Becker, executive director of the National Association of Clean Air Agencies

"It's hard to imagine that it has other than a political motivation." -- Dan Esty, a senior EPA policy official in the administration of the first President Bush and now director of the Yale Center for Environmental Law and Policy

But most folks certainly feel viscerally that their own lives have less economic value now. We should be able to make a convincing case that the Democratic Party actually values individual lives more than Republicans.

Discuss :: (5 Comments)

This Education Brought to You By...

by: greentuna

Thu Aug 23, 2007 at 13:28:30 PM EDT

(From the diaries - promoted by lpackard)

Every year it seems the educational system is forced to sit on pins and needles -- which the parents have to buy because schools cannot afford them anymore -- and wait for budget allocations to come down from on high. This puts schools at a horrible disadvantage, because how does one plan? For the worst? For the best? For a 40-60 split? Will there be time to hire qualified teachers if the money comes through in a last minute deal, or will it be the pink-slip polka?

There's More... :: (3 Comments, 779 words in story)

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