Is Print Advertising Making A Comeback?

Print advertising has been around for a long time, but many people say it’s dead. Is print media not as strong as it used to be? Are printing services going the way of the dinosaurs?

You may be surprised but print advertising isn’t dying as quickly as some think it is! In fact, studies are showing a trend reversal and it’s time to look at this in detail. Here’s more on print advertising, its benefits and what you’re going to be getting from it as a business owner.

What is Print Advertising?

Print advertising refers to any type of advertising that’s “printed” on the desired platform. For example, print media would be a magazine or newspaper.

Benefits of Print Advertising

1) Immediate Credibility

Having your ad published in a popular magazine can go a long way in building credibility. People will automatically assume the editor has gone through and approved the ad, which illustrates it was a high-quality business in their eyes. If a reader already trusts the magazine or newspaper, they will be more than happy to at least take a look at the ad once. Of course, they may not buy what you’re looking to sell but they will take a look, which is a lot more than other avenues offer. This alone makes it a beneficial option in the modern age of advertising even if other pathways exist.

2) Targeted

As long as you are printing the ad in a niche-related magazine, you’ll be well on your way to bringing a targeted audience. For example, if you are selling a gardening tool, it makes sense to publish in a gardening magazine.

The readers will only buy the magazine if they are interested in the subject and that guarantees a certain level of quality in terms of your leads.

This is why businesses don’t want to ignore the value of print advertising even with other options up their sleeve. It’s never a bad idea to go with an option that is as targeted as this one.

3) Increased Ad Recall

It’s one thing to see an ad and it’s another to recall it.

This is where sales are made because a person that’s able to recall an ad will already be invested in the product/service. They may have wanted it and it’s a lot easier to remember something that was seen in a magazine than on the side of a street.

This is why ad recall tends to increase with print media and several studies have been done on this matter. It’s one of the reasons so many businesses like the idea of print advertising and find it to be beneficial.

4) Cost-Effective

Choosing an ad that is going to bring in new sales is important but it’s also about cost-efficiency. You should be going with a solution that is going to save a good amount of money when it comes to expenses.

Businesses have set marketing budgets and those numbers have to be maintained for as long as possible.

In a situation such as this, you will want to optimize ad placements and that’s where print advertising helps. It can be incredibly cost-efficient as long as you find the right platform for your niche.

Final Thoughts

Yes, print advertising is making a comeback and it’s time to pay attention!

Business owners looking to get a leg up on the competition need to look into all potential avenues. Too many businesses continue to slog away without a plan. This is when they lose out on potential gains and wonder what went wrong. Instead, it’s best to focus on print media where the competition is less but the demand remains. As more and more businesses realize this, print advertising is going to regain its strength as a viable marketing option.

Print media still maintains a role in society and it’s still a viable option for businesses. Of course, this doesn’t mean it should be the heart of a modern marketing campaign but it’s never a bad idea to diversify your approach while building a successful business. This is how you’re going to notice a positive change in your returns and customer retention rates.